Abhay Deol Shocking Comments on Celebrities Promoting Beauty and Fairness Products
Hollywood to Bollywood stars reacted to the death of black civilian George Floyd in America and condemned it. Many celebs including Priyanka Chopra, Karan Johar, Kareena Kapoor Khan have supported the movement of blacks through the Black Lives Matter hashtag. But Abhay Deol, who has done films outside the league, has taken a sarcasm at these celebs.
Abhay Deol had told these stars that before supporting this movement, the voice should be raised against the injustice being done in our country. But meanwhile, Abhay Deol has targeted other Bollywood celebs. This time he has questioned the shooting of advertisements promoting fairness screen and product by Bollywood stars.
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Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”. Most brands no longer want to be associated directly with being termed as ‘fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be “fair and handsome”, and have dedicated power white ranges for them too. The hunt for fairness: Neutrogena fine fairness: Could not locate it on their global websites but it is available on Amazon and other sellers:https://www.amazon.in/Neutrogena-Fine-Fairness-Cream-SPF20/dp/B00BSPOXMW/ Ponds have a white beauty range: The range includes products like anti-spot fairness cream which is available on affiliate websites like Amazon and Nykaa. On their own website could locate just the White beauty cream. https://www.ponds.com/ph/products/collection/white-beauty/day-cream-for-normal-skin.html* Loreal white perfect day cream: Apparently reduces the melanin level in the skin, gives a rosy appearance to your skin and is suitable for all Indian skin types. “reduce skin darkening and boost anti-spot whitening for a brighter & younger look”https://www.lorealparis.co.in/products/skin-care/day-cream/white-perfect-clinical-day-cream/ Recently, Procter & Gamble skincare brand Olay announced that it will no longer retouch skin in its advertising by 2021 because it reflects an idea of beauty which is almost impossible to achieve. The statement was made during an event in New York. In March 2019, Olay also came up with a creative campaign #FaceAnything with @masabagupta @kubbrasait , @lilly, @bikewithgirl and @_payalsoni_ #Fairandlovely #prejudice #racism #fairskinobsession #fairnesscreams #kalagora #flawlessskin #hdglow #whiteness #complexion #skintone #shades #pearlextracts #microcrystals #ayurveda
In a post, he asked celebs, ‘Will they stop promoting and supporting fairness creams?’ He has given the data of the purchase and sale of fairness creams in India through this long post and has also shared a screenshot of it.
Abhay Deol wrote in the post, ‘Fairness creams have originated in India in the past few years, first fairness creams and now creams like skin brightening for skin whitening. Now many brands do not want to be associated with names like Fairness Creams, so now we will sell brands like HD Glow, White Beauty, White Glow, Fine Fairness. In these years, these companies have started paying attention to men, who now want to become fair and handsome.